Customer marketing Off Trade Manager

Are you ready to become part of beverage company where your role gives an exciting opportunity to work, learn and have a career in dynamic multinational environment?
So, if you get fired up about, then this is for you!

Channel Manager OFF trade 

Based: Sofia – Head Office

Reports to:  Category & Customer Marketing Manager

Direct reports: 1

Position’s overview:

We are looking for a skilled professional to assure implementation of Off trade channel strategy and to have a clear long-term vision for the development and to create a successful strategy to achieve it.

The role is about to ensure the profitability of all investments, to lead the process in Off trade channel and to develop and monitor off trade promotional support and POCM in line with the brand strategy.

You as our new colleague will:

• Develop Off-trade channel strategies and Market programs based on business drivers.
• Analize channel performance and suggest directions for improvement.
• Monitor implementation on the field by regular field visits.
• Build strong relationships with the national Sales Teams as well as defining the right places for different Market programs to be implemented on.
• Ensure the implementation of the Market programs on the field.
• Assist in establishing the procedures of tracking the performance of investments vs targets.
• Budget management and monitor the profitability of all Off-trade investment and builds plans for relocation in case of underperformance.
• Own the POCM process (Point of Connection Materials) of development and production. Develop strategies, programs and activations and follows up the implementation on the field.

If you have the following…we  definitely want to hear from you!

• University Degree
• Sale, marketing or trade marketing experience
• Project management skills
• Analytical and organized mindset with attention to detail.
• Ability to see the big picture and influence stakeholders
• Fluent in Bulgarian and English – both verbal & written
• Valid driver’s license

• People-first approach with strong communication skills.
• Bold and decisive leadership style.
• Accountability and problem-solving mindset.
• Continuous learner with a passion for contributing to strategy.
• Energetic, passionate team player who celebrates success.

Work Perks that You Need to Know About (Our crafted proposal to you):

• Inclusive culture that values diversity and innovation.
• Authentic heritage and opportunities for career growth in the beer industry.
• Challenging projects that enhance your skills.
• Competitive remuneration package with various benefits and perks.
• Part-time employment options to support work-life balance and career advancement

Hiring Process:

Once we've reviewed your application, we'll reach out to discuss next steps. Our hiring process may include virtual or face-to-face meetings, followed by an offer of employment. You'll then participate in our onboarding program to ensure a smooth transition into your new role.