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Channel Manager Modern Trade

Date:  Mar 29, 2024

Sofia, 22, BG

Requisition ID: 30436 

Are you ready to step into the exciting world of beverage management, where your skills can shine in a dynamic, multinational setting? If you're passionate about driving strategy and making an impact, then this opportunity is tailor-made for you!


Channel Manager Modern Trade


Location: Sofia – Head Office

Reporting to: National Trade Marketing & Category Manager

Direct reports: 1


Position Overview:

We are seeking a talented professional to lead our Modern trade channel strategy and drive its long-term development. As the Modern trade channel Manager, you'll be instrumental in ensuring the profitability of our Modern trade investments, implementing strategic initiatives, and building strong relationships with our sales teams.



  • Develop Modern trade channel strategies and market programs aligned with business objectives.
  • Monitor program implementation through regular field visits.
  • Cultivate relationships with Key account sales team and identify optimal locations for market programs.
  • Ensure successful implementation of market programs in the field.
  • Assist in establishing procedures to track investment performance against targets.
  • Manage budgets and monitor profitability, adjusting plans as needed.
  • Oversee the development and production of Point of Connection Materials (POCM).



  • University degree.
  • Sales, marketing, or trade marketing experience, with a focus on modern trade.
  • Project management skills.
  • Analytical mindset with attention to detail.
  • Negotiation skills and strategic thinking.
  • Fluent in Bulgarian and English, both verbal and written.
  • Valid driver's license.


What We're Looking For:


  • People-first approach with strong communication skills.
  • Bold and decisive leadership style.
  • Accountability and problem-solving mindset.
  • Continuous learner with a passion for contributing to strategy.
  • Energetic, passionate team player who celebrates success.


Work Perks:


  • Inclusive culture that values diversity and innovation.
  • Authentic heritage and opportunities for career growth in the beer industry.
  • Challenging projects that enhance your skills.
  • Competitive remuneration package with various benefits and perks.
  • Part-time employment options to support work-life balance and career advancement.


Hiring Process:

Once we've reviewed your application, we'll reach out to discuss next steps. Our hiring process may include virtual or face-to-face meetings, followed by an offer of employment. You'll then participate in our onboarding program to ensure a smooth transition into your new role.


Application Deadline: 19.4.2024

If you're interested after this date, join our Talent Network for future opportunities.



Job Posting Grade: 11 


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

Should you need accommodation due to disability [or any other protected status] during the recruitment process, please contact