Title: Brand Manager-Local Brands ( Caraiman )
Bucuresti, B, RO
At Bergenbier (Molson Coors), we believe in togetherness, transparency, and evolution as we empower our colleagues to craft exceptional brews that can stand the test of time and be enjoyed by generations. Our shared passion for this industry has united us since 1994, and we take great pride in celebrating our successes and life-moments together.
More about your role:
• Translate the brand long-term vision and strategy into annual and quarterly brand plans, delivering on brand business results while identifying opportunities for all key pillars and stakeholders;
• Lead individuals and teams across the business functions behind developing plans and delivering brand targets, engaging them on the brands' purpose;
• Develop and implement brand, communication and innovation activities that delivers on first choice ambition, based on consumer needs, category opportunities and incremental profitability targets;
• End to end management of a local beer brand.
Our growth-focused Brand Manager will:
• Be able to transform data into meaningful business stories;
• Be able to put his/hers strategic thought forward;
• Take action before being asked to avoid project’s bottle necks;
• Be consumer focused – starting and ending everything with consumer in mind.
• Executes with passion and aim for perfection;
You will contribute to the brand growth through:
• Develop and own the brand annual plan that is built on a combination of consumer behavior insight and trends, category dynamics across the customer base in line with profitability requirements;
• Accountable for preparing the full business review for the brand on an annual basis and identify cascading choices across the yearly brand plan (marketing mix across consumer and shopper), partnering with Commercial Excellence team in the design of the channel / customer plans;
• Contributes to Brand portfolio and cascading investment choices and recommends investment levels for brands to achieve their results;
• Continuously reviews plans to improve ROI whilst increasing the impact of activities on consumer affinity and decision-making;
• Integrate and implement the Brand Identity Model into a communication plan that outperforms the competitive set, based on a passion for understanding the consumer and the context that informs preference and choice.
• Being clear on how the positioning differentiates us from the competition and is able to drive preference through best-in-category executions;
• Translate the identity model into all consumer touch-points ( i.e packaging, sponsorships, digital and social media, brand PR);
• Ownership of the ongoing review of Brand Health that clearly identifies and measures the key activity that has been committed to across all the functions.
This role is crafted for you if have:
• University Degree - Marketing, Business or related;
• Minimum 3 years of experience in Marketing (min 2 years in FMCG);
• Trade knowledge is a plus;
• Track record of delivering brand plans through development and execution of a range of marketing core disciplines, all supported by with strong commercial understanding;
• To have been solely accountable for brand plans and performance whilst delivering through leading multi-functional team;
• Advance user in Microsoft Office – Word, Excel, Power point;
• Ability to work with figures and drawing meaningful conclusions;
• Financial aptitude;
• Fluent in English – both verbal & written.
Our perks (benefits) for you:
• Inclusive culture and team, as we value the diverse perspectives that help us to innovate.
• Career growth opportunities both in country and in our Global Molson Coors family
• Marketing capability skills development program (Molson Coors divisionally designed)
• Unlimited free access to LinkedIn learning platform and getabstract.com
• Diverse and creative projects and strong team expertise which will enhance your capabilities.
• Remuneration package including fixed benefits (life insurance, medical subscription, Christmas bonus, annual leave bonus, childbirth, and marriage bonus, Bookster to name a few)
• Budget for flexible benefits
• Attractive compensation and benefits package;
• Annual performance bonus;
• 23 days of vacation/annual leave;
• Private health insurance.
Come for the brands, stay for the people.
At Bergenbier, we are driven by our passion for beverages, and our identity is composed of more than 500 colleagues who work at our headquarter in Bucharest, the production unit in Ploiesti, and the distribution network located throughout the country. As a part of the Molson Coors Beverage Company, one’s of the largest beer producers in the world, we firmly believe that together with us you can create exceptional drinks that will withstand the test of time: Bergenbier, Caraiman, Beck`s, Stella Artois, Staropramen, Corona, Leffe, Franziskaner, Löwenbräu, Miller, Hoegaarden, Noroc, Fresh 0.0%.