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Title:  Brand Manager

Date:  Oct 9, 2020
Location: 

Bucuresti, B, RO

Requisition ID: 12462 

<span style="font-family:"Trebuchet MS",sans-serif">We win through great people, working together to become First Choice for Consumers and Customers. We’re TalentBrewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must. So, if you get fired up about making a real difference as part of a winning team like we do, then we want to hear from you.

<span style="font-family:"Trebuchet MS",sans-serif"> 

<span style="font-family:"Trebuchet MS",sans-serif">We are looking for:

<span style="font-family:"Trebuchet MS",sans-serif"> 

<span style="font-family:"Trebuchet MS",sans-serif">Brand Manager

<span style="font-family:"Trebuchet MS",sans-serif">(Local Brands)

<span style="font-family:"Trebuchet MS",sans-serif"> 

<span style="font-family:"Trebuchet MS",sans-serif">What You Will Be Accountable For:

<span style="font-family:"Trebuchet MS",sans-serif"> 

  • <span style="font-family:"Trebuchet MS",sans-serif">Translate the brand long-term vision and strategy into annual and quarterly brand plans, delivering on brand business results while identifying opportunities for all key pillars and stakeholders.
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Lead individuals and teams across the business functions behind developing plans and delivering brand targets, engaging them on the brands' purpose.
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Develop and implement brand, communication and innovation activities that delivers on first choice ambition, based on consumer needs, category opportunities and incremental profitability targets.
    <span style="font-family:"Trebuchet MS",sans-serif"> 
    <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Our growth-focused Brand Manager will:
  • <span style="font-family:"Trebuchet MS",sans-serif">Be able to transform data into meaningful business stories;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Be able to put his/hers strategic thought forward;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Take action before being asked to avoid project’s bottle necks;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Be consumer focused – starting and ending everything with consumer in mind.
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Executes with passion and aim for perfection;
    <span style="font-family:"Trebuchet MS",sans-serif"> 
    <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">You will contribute to the brand growth through:
  • <span style="font-family:"Trebuchet MS",sans-serif">Develop and own the brand annual plan that is built on a combination of consumer behavior insight and trends, category dynamics across the customer base in line with profitability requirements. 
  • <span style="font-family:"Trebuchet MS",sans-serif">Accountable for preparing the full business review for the brand on an annual basis and identify cascading choices across the yearly brand plan (marketing mix across consumer and shopper), partnering with Commercial Excellence team in the design of the channel / customer plans
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Contributes to Brand portfolio and cascading investment choices and recommends investment levels for brands to achieve their results.
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Continuously reviews plans to improve ROI whilst increasing the impact of activities on consumer affinity and decision-making.
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Integrate and implement the Brand Identity Model into a communication plan that outperforms the competitive set, based on a passion for understanding the consumer and the context that informs preference and choice.
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Being clear on how the positioning differentiates us from the competition and is able to drive preference through best-in-category executions.
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Translate the identity model into all consumer touch-points ( i.e packaging, sponsorships, digital and social media, brand PR)
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Ownership of the ongoing review of Brand Health that clearly identifies and measures the key activity that has been committed to across all the functions.
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Lead and develop JBM who can contribute to delivering the above responsibilities.
    <span style="font-family:"Trebuchet MS",sans-serif"> 
    <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">If you have the following…we want to hear from you!
  • <span style="font-family:"Trebuchet MS",sans-serif">University Degree - Marketing, Business or related;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Minimum 3 years of experience in Marketing (min 2 years in FMCG);
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Trade knowledge is a plus;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Track record of delivering brand plans through development and execution of a range of marketing core disciplines, all supported by with strong commercial understanding;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">To have been solely accountable for brand plans and performance whilst delivering through leading multi-functional team;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Advance user in Microsoft Office – Word, Excel, Power point;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Fluent in English – both verbal & written;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Ability to work with figures and drawing meaningful conclusions;
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Financial aptitude;
    <span style="font-family:"Trebuchet MS",sans-serif"> 
    <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">You should:
  • <span style="font-family:"Trebuchet MS",sans-serif">Be Doer with an enterprise mindset!
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Be Independent and yet a team player!
  • <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Be curious and challenge the expected, while using a growth mindset to fuel innovation!
    <span style="font-family:"Trebuchet MS",sans-serif"><span style="font-family:"Trebuchet MS",sans-serif">Be a Leader!

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.