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Title:  Associate Brand Manager Craft

Date:  Oct 17, 2019

Bucuresti, B, RO

Requisition ID: 8466 

We win through great people, working together to become First Choice for Consumers and Customers. We’re TalentBrewers - we believe in our brands and our people, we believe that a truly inspiring and diverse place to work is a must. So if you get fired up about making a real difference as part of a winning team like we do, then we want to hear from you.


We are looking for:


Associate Brand Manager, Craft


What You Will Be Accountable For:


Associate Brand Manager role is about to translate the brand long-term vision and strategy into short-term brand plan delivering on brand business results while identifying opportunities for all key pillars and stakeholders. To engages individuals and teams across the business functions behind the brands' purpose, the plan and their accountability in it. He / She will develop and implement brand, communication and innovation activities that delivers on first choice ambition, based on consumer needs, category opportunities and incremental profitability targets.

Our growth-focused Associate Brand Manager will:

  • Be able to transform data into meaningful business stories;
  • Be able to put his/hers strategic thought forward;
  • Take action before being asked to avoid project’s bottle necks;
  • Be consumer focused – starting and ending everything with consumer in mind.
  • Executes with passion and aim for perfection;
  • Is in love with marketing, not with advertising;
  • Knows that marketing is not cool, but that marketing is common business sense backed-up with numbers;

You will contribute to the brand growth through leading the processes of:

  • Constant overview of competitor activities and reactions;
  • Framing Brand Key Issues and forming thesis of drivers and inhibitors of brand growth across consumer, regions and segments;
  • Supports the Senior Brand Manager in all related brand management activities from concept development to implementation of tactics
  • Coordinates and communicates actively with brand agencies – ATL, BTL, Digital
  • Implement and execute with excellence projects from the annual brand & communication plan;
  • Leads the financial management of the brand being accountable of invoices tracking, budgets submission etc., according to the latest agreed budgets & the big plans aligned behind them

If you have the following…we want to hear from you!

  • University Degree - Marketing, Business or related;
  • Experience in same position - in Brand and portfolio management and knowledge and experience in all brand mix elements (product development, packaging, advertising and promotions, pricing etc.) - will be strong advantage;
  • Advance user in Microsoft Office – Word, Excel, Power point;
  • Fluent in English – both verbal & written;
  • Ability to work with figures and drawing meaningful conclusions;
  • Financial aptitude;
  • Valid driver’s license

You should:

  • Be Doer with an enterprise mindset;
  • Be Independent and yet a team player;
  • Be curious and challenge the expected, while using a growth mindset to fuel innovation;
  • Be Leader


At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.