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Title:  Traditional Trade Channel Manager

Date:  Nov 18, 2023
Location: 

Bucharest, B, RO

Reporting to: Category & Customer Marketing Manager

Direct reports: 1 direct report “Trade Marketing Specialist OFF TRADE”

Functional relationship with other departments: Sales Team OFF TRADE (SR, ASM, KAM), Marketing, Finance, Procurement, Business Intelligence, PRM.

Mission:

The Channel Manager is responsible for developing and overseeing the execution of yearly trade marketing plans. The goal is to increase customer and shopper/consumer preference for the BERGENBIER portfolio in line with brand strategies.

 

Main responsibilities:

  • Develop a trade marketing strategy and budget that aligns with the overall branding and marketing strategy.
  • Collaborate with Sales and Marketing to develop Channel Strategy, considering regional market differences, company priorities and brand strategies.
  • Develop and execute nationwide trade marketing and customer engagement campaigns, creating POS materials and promotions.
  • Flawlessly execute all trade marketing and customer engagements activities
  • Ensures that Shopper insight is considered in all commercial decisions.
  • Contributes to developing the product portfolio and manages each new launch.
  • Develop focused trade strategies for a category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.
  • Ensure full understanding of changing trade dynamics and development in the beer industry to recommend effective channel & sales strategies that will give the Company a competitive edge.
  • Monitor and evaluate the effectiveness of in-store promotions to determine whether these meet the Company's objectives.
  • Analyzing market data, trends, consumer preferences, and competitor behavior to optimize channel strategies.
  • Manage the budget allocated and ensure optimize and maximize the investment in the market.  Drive a continuous cost optimization mindset with team, agencies, and sales.
  • Brief the directions/concepts/activities to third-party agencies, and supervise the development and implementation.
  • Ensure alignment with other departments: Marketing, Purchasing, Finance, Revenue Management etc.
  • Visiting the sales points regularly to understand the market better and ensures that the brand is visible and guidelines are respected.

 

 

What you'll need to succeed:

  • Completed higher studies, preferably in Marketing or Management
  • At least 3 years’ experience working in Trade Marketing or Marketing and a minimum of 1 year in Sales Dep
  • Demonstrable record of success in a customer-facing role, with a clear understanding of the selling process
  • Strong analysis skills for generating recommendations and working with data.
  • Advanced knowledge of MS Office, especially Microsoft Excel and PowerPoint
  • Excellent communication and interpersonal skills
  • Innovative spirit, creative and pro-active
  • A good team player
  • Good interpersonal skills, creativity, and initiative
  • Understands shopper behaviour
  • Understands key business functions
  • Ability to motivate and develop people
  • Advanced English language skills

 

 

We offer:

  • Attractive compensation and benefits package;
  • Annual performance bonus;
  • 23 days of vacation/annual leave;
  • Private health insurance;
  • Life insurance;
  • Christmas bonus;
  • Holiday bonus;
  • Career opportunities;
  • LinkedIn Learning, Bookster subscription;